Wednesday, April 21, 2010

Social Media Revolution

We have talked a lot about social media in our class, particularly focusing on sites like facebook and how students and universities are utilizing them. In my other weekend class, we briefly talked about this as well and someone sent out this link to a YouTube video to our classmates. I thought it was very interesting and wanted to share it with our class as well.

http://www.youtube.com/watch?v=sIFYPQjYhv8

After watching that video, did your thoughts and/or opinions about social media change. As someone who interacts with students every day, I thought I was in the know on what was going on online, however I was shocked at some of the numbers and statics I saw during those four minutes. One of the ones that really stuck out to me was that one institution no longer issues student email addresses as they found that many students were not using them. So, how does this institution communicate with students? Twitter. Facebook. Something completely new that I am unaware of? This short video really made me realize how clueless I am about people in general and the social media revolution. I personally feel like I am behind the times now and need to figure out how to catch up with technology. Here I am, thinking I am in the know and connecting with students via facebook, however, there are a million other ways to interact with students online now. This really makes me question what else can we as administrators do to reach out to students using social media. How can we use this for marketing, recruitment and retention? How can we make learning opportunities happen utilizing social media? How do we make the most of this revolution and stay ahead of the curve? Can an institution keep up with the ever-changing social media revolution? I know I can’t. At least I can try though.

I have never been one to say that I am tech savvy or someone who is all knowing when it comes to social media, however, this video has made me reflect even more on how I utilize technology personally and professionally, and what else I can be doing to use it for my benefit.

5 comments:

  1. Well I guess this shows my tech ignorance but I can't seem to figure out how to log in to watch the video. Erin is there another way to post the youtube address?

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  2. If you cut and paste it into your browser it should work.

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  3. hummm, tried that but still took me to a microsoft login page

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  4. That's weird. Well, if you go to YouTube and type in social media revolution, it is the first video that pops up. At least when I just searched it. The video is a little more than 4 minutes long.

    Sorry for the posting error.

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  5. Thanks for posting this video. I guess this video is probably the "did you know" video series. When I was at the AERA conference, I attend a couple of sessions that were related to social media, or technology in general. I sometimes feel that the integration of teaching & technology is a tough. We don't want to just use technology. We'd like to incorporate or integrate technology into our teaching. The way of integration might vary depends on the area of content knowledge. And our faculty members might have their expertise in their professional areas, but they might need help to incorporate their knowledge with technology. In higher education, I think technology related professional development should be always offered to faculty members.

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